Cathy Clinger Portfolio

My Skills

Below are the various areas of design that I specialize in.

UX/UI Design

Solid understanding of UX/UI design principles & user centric processes such as analyzing, defining, ideation, researching, surveys, and usability testing to improve conversion rates and better user experiences. Experience whiteboarding and creating storyboards, sketches, low- & high-fidelity wireframes and prototypes from hand sketches to Miro, Figma & Adobe XD iterations.

Graphic Design

Experienced and versatile in marketing and communications, responsive design and usability testing, art direction, print and digital design, working with an editorial staff of a magazine, account and staff management, as well as enthusiasm and passion for brand identity.

Email Marketing

Management of email marketing databases including mass email drops, drip campaigns, HTML design & coding for multiple operating systems, web browsers and email clients. I also build and manage lists in Pardot, Salesforce Marketing Cloud & CRM, Mailchimp, as well as Act-On and conduct testing in Litmus & Browserstack.

My Work

UX/UI Design

Case Study - FloLoco

FLo-Loco is a mobile app that helps local travelers in Florida & the Southeast to find immersive unique destinations all within driving distance in and around Florida.

Case Study - PetParent

PetParent helps you manage the care of your pets. You can add all of your petcare events in one place and share those with a fellow caregiver.

Case Study - DOI

Redesign of a government agency website to a responsive design for web & mobile. UX research, UI design & prototyping.

Case Study - The Center

Redesign of The Center Orlando website to a responsive design for web & mobile. UX research, UI design & prototyping.

Case Study

Redesign of The Duval Audubon Society website to a responsive design for web & mobile. UX research, UI design & prototyping.

Digital Design

Web

I've designed & built various websites - including responsive - across many industries.

Email & Landing Pages

Experience in designing & coding responsive email campaigns, newsletters & landing pages for lead generation.

Publishing

Designed & built annual reports, magazines and digital brochures that were published on the Apple & Google newstands to be read on an iPad or Android tablet.

Advertising

I've designed ads for various marketing channels including email, social media, websites, publishing, search engine optimisation (SEO), and traditional media.

Print Design

Branding

I've led corporate-wide brand campaigns involving name change, new logo, collateral, & website(s). I've also written and presented correlating style guides.

Publications

I've been an art director & lead designer for two magazines working closely with the editorial team(s).

Signage & Other

I've designed signs for offices, outdoor wayfaring & trade shows.

About Me

I bring experience in marketing and communications, UX/UI design and research, responsive website design, art direction, print and digital design, working with an editorial staff of a magazine, account and staff management, as well as enthusiasm and passion for brand identity. I hope you will allow me the opportunity to meet with you to discuss how my skills will complement the objectives of your organization. I look forward to hearing from you.

Cathy Clinger

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Contact Me

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